Hi! I'm Katherine,

I'm a Product Designer from Toronto, working in the Bay Area and following my dream of creating user-centered designs.

As a designer  💻
I take pride in having an empathetic mindset in designing the perspective of the business, the developers, and the users. It's a beautiful thing when the collaboration of diverse ideas pushes the boundaries of my creativity and creates opportunities to bring innovative solutions to life.

Outside of work  🍳
I'm an adventurer with a love for traveling in the mountains and the open sea. In my free time, you can often find me hiking around the Bay, competing in neighborhood volleyball games, or racing through Spartan obstacles! I've had a passion for creating music for 15+ years and am an active content creator.

Send me a message on LinkedIn if you'd like to connect!

Experience

Product Designer
  • Sprinklr
    (Oct 2021 - Present)
  • Product Design expert and ambassador for Sprinklr’s Social Engagement Product Suite, 1 of 4 Sprinklr Suites that empowers teams to manage and deliver transformative brand experiences.
  • Defined user-centered problem points, leveraged competitive analysis, and designed workflow solutions to improve the user experience for 1000+ customers (+50% customers part of fortune 100).
  • Owned and managed designs for 3 enterprise and consumer products cross-devices in AI-powered brand content management, employee advocacy, distributed teams, and conversational E-commerce.・
  • Collaborated daily with PMs, developers, researchers, and the design system team to ship 3 products: Influencer Marketing solution, Survey Builder, and Media Post Publisher.
  • Introduced design file walkthrough videos and image-based ticket previews to improve designer documentation, recall and handoff. Led 2 post-mortem presentations across teams showcasing the benefit of this process which continues to be used in Sprinklr today.
User Experience Designer
  • Hikaya Consultancy
    (Apr 2020 - Oct 2021)
  • Lead Product Designer overseeing all designs for our family of SaaS products, facilitating design reviews with stakeholders and global clients in the non-profit sector.
  • Spearheaded the design of a data management and interactive mapping tool by collaborating with engineers and product managers in a scrum team, successfully launching the product in 8 months.
  • Conducted product training workshops for 10+ field officers and clients. Stakeholders were able to see over a decade of their work visualized on a map for the first time.
  • Regularly performed competitive analysis, user research, and introduced A/B testing to define pain points. This improved product usability by between 200% and 400% after launch.
  • Built and managed a design system to streamline collaboration and handoff. This ensured our products remained SEO-friendly and AODA compliant.
Product Designer
  • York University
    (Oct 2019 - Oct 2020)
  • Worked closely with the Chair of the York/Sheridan Design Program to design a web gallery and resource site using WordPress. Provided digitally accessible tools for 1000+ student applicants.
  • Designed UI modifications and program maps in InDesign for the 2020-21 student handbook to visualize complex systems.
UX/UI Design Intern
  • Computer Systems Int
    (Oct 2018 - Mar 2019)
  • Designed wireframe mockups for their B2C Android application and POS system reaching over 5000 clients.
  • Led the UX design process in re-branding the company website and created marketing material to reach global consumers.

Education

Bachelor of Design Specialized Honours degree
  • York University & Sheridan College
    (Fall 2017 - Spring 2021)
  • Completed an honours bachelor degree with a study on interactive design, product design, UI/UX design, design research, information design, business and design, typography, and motion design.
  • Collaborated with web designers and developers to create and launch the YSDN showcase site in 8 weeks. Won best website design in the 2021 Applied Arts Awards.
  • Completed my thesis on B2B and B2C product design and created Tandem, a desktop and mobile app to help small businesses increase customer diversity by contracting marketing agencies.
  • Co-lead the user research, design, and usability testing for Bump, an IOS app that empowers human reconnection.

Skills & Tools

  1. Design
    • Product Design, UX/UI Design, Interaction Design, Mobile and Web Design, Responsive design, Speculative Design, Motion Graphics Design
    • Ideation, Storyboarding, Concept Sketching, User Personas, User Flow Mapping, Style Guides, UX Writing, Wire-framing, Rapid Prototyping
    1. Research
    2. User Research, User Interviews, Affinity Mapping, Journey Mapping, System Mapping, Competitive Analysis, Product Blueprinting, Benchmarking, Task Analysis, Usability Testing, Heuristic Evaluation, A/B Testing
    1. Experience
    2. Scrum Practices, Cross-department Collaboration, Introspection, Discernment, Malleability
    1. Prototyping Tools
    2. Figma, Framer Studio, Sketch, Adobe XD, InVision, Zeplin
    1. Design Tools
    2. Adobe CC, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator
    1. Development Tools
    2. Webflow, Wordpress, Arduino, Processing 3 / Javascript, HTML & CSS
    Email
    LinkedIn
    Medium
    2022 Bay Area. Made with 💙 by Katherine Ng